SFMI Business Principles

We respect dignity of diversity of individuals.

• We respect basic human rights inherent in all human beings.
• Forced labor, child labor, and wage theft are strictly prohibited under any circumstances.
• We do not discriminate against any stakeholders including customers and employees regardless of their nation, location, gender, ethnicity, language, or any other status.

We compete fairly, observing laws and business ethics.

• We observe laws and regulations in countries and local communities, respect domestic and international insurance market orders and compete in a fair manner.
• We do not breach business ethics to seek improper gains.
• We strictly prohibit bribery and improper solicitation in performing business.

We maintain accounting transparency through accurate record-keeping.

• We keep and manage all trade records accurately to help all stakeholders objectively understand our business activities.
• We observe national accounting laws and regulations and international accounting standards.
• We disclose major management and corporate information including financial changes in accordance with legal requirements.

We draw a clear line between public interests and personal interests in all our activities.

• We put the company’s lawful interests before individuals’ interests in case of a conflict of interests.
• We neither seek personal gains by exploiting company properties and personal positions, nor engage in any illegal activities such as embezzlement and misappropriation.
• We do not engage in trade of securities such as stock purchase by using knowledge acquired at work.

We protect intellectual properties of the company and others.

• We do not leak internal intellectual properties and classified information outside the company without prior approval or permission.
• We respect intellectual properties of others, and do not commit any infringement such as unauthorized use, duplication, distribution, and modification, etc.

We take customer satisfaction as our top management priority.

• We provide products and services meeting the needs and expectations of our customers in a timely manner.
• We treat customers with sincerity and kindness, and humbly accept their suggestions and complaints.
• We respect honor of customers and protect their information.

We pursue management oriented towards shareholder values.

• We provide long-term benefits to shareholders through rational investment and efficiency improvement.
• We generate stable profits and enhance the company’s market value through sound management activities.
• We respect shareholders’ rights and their just requests.

We pursue environment-friendly management.

• We observe international standards, laws, regulations, and internal rules on environment protection.
• We strive for environment protection in all of our business activities.
• We spearhead effective use of resources through recycling, etc.

We perform our duty as corporate citizens.

• We fulfill our responsibility and duty as members of local communities and try to enhance public trust on the company.
• We strive for stable job creation, and fulfill the obligations of tax payment.

We respect the characteristics of local custom, culture, and society, and strive to prosper together with local communities.

• We respect laws, culture, and viewpoints of local communities and contribute to enhancing quality of life of local residents.
• We promote sound development of society through various public activities in academic studies, art, and sports.
• We actively participate in social services such as volunteering and disaster relief.

Scope of Application

• SFMI Business Principles shall be applied to “SFMI” (including overseas subsidiaries) and “all SFMI employees.”
• SFMI Business Principles shall be understood by business partners and salesforce (sales agencies and Risk Consultants) so that they can willingly follow.

Business Principle Practice Committee

• The Company shall make sure that employees follow these Business Principles and run the Business Principle Practice Committee to facilitate business activities grounded on SFMI Business Principles.
• The Regulations on the Business Principles Practice Committee shall be determined separately.

Use of Business Principles

• Should interpretation be ambiguous in applying this Business Principles, it shall be discussed with a director in charge and important issues shall be referred to Chief Compliance Officer and Business Principle Practice Committee for authoritative interpretation.
• All SFMI employees shall faithfully comply with the Business Principles and face the consequences for any violation including disciplinary actions.
• Any employee who has detected a breach of the Principles shall immediately report to managers, furthermore, any violation that is deemed to potentially tarnish the reputation of the company and cause serious legal issues, shall be reported immediately to a director in charge and Chief Compliance Officer.

Separate Regulation

• Specific standards on judgement and action regarding SFMI Business Principles shall be determined separately through the Business Principle Practice Guidelines.